The Cinnamon Trust is a UK‐based charity which supports older people and those who are terminally ill, and their pets. It helps when everyday care of a pet becomes difficult—for example through volunteering pet visits, temporary pet care, pet‐friendly care homes or helping match people with services around day-to-day pet care. It also provides lifelong care for pets whose owners can no longer look after them—making sure those pets are cared for for as long as they need it. The help is offered free of charge to the people needing it, relying on donations, volunteers, fostering, and other goodwill from supporters.